HOW IT WORKS

A task off your mind.
A team on your side.

Start with something you want done. Give your experts the context to do it well. Build a way of working you can come back to.

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FROM THE FIRST CONVERSATION

Four steps to a lighter workload.

Start with what you need.
Tell Otto what is on your plate, or choose a specialist yourself. A competitor brief. A week of content. Research for your next sales call. Start with a useful result.
Otto helps you find the right expert for the work.
Make the expert yours.
Answer a few questions about the job. Share the files, context, and instructions that matter, then grant access to the connected accounts the expert needs.
Each expert has its own role, skills, workflows, and access.
Work together. Review the result.
Talk directly with your expert or ask Otto to coordinate. Open the research, drafts, and other outputs, give feedback, and see which work needs your attention.
Your judgment shapes the result.
Give recurring work a routine.
When the job needs doing again, agree on the details and schedule. Your expert can return to it while you are away, with results waiting for you to review.
Adjust the schedule, pause the work, and set expert spending controls.

AN ILLUSTRATIVE EXAMPLE

You

Keep me up to date on our closest competitors. I need the changes that affect our next move.

Nadia is a good fit. Let’s give her the companies to follow and what you want to learn.

I’ll look at their public pricing, product updates, and positioning, and separate the evidence from my interpretation.

RESEARCH BRIEFReady to review

The change Northstar now includes shared workspaces in its team plan. Relay still offers collaboration as an add-on.
The implication “Built for teams” is a weaker differentiator. Your async update workflow gives buyers a more specific reason to choose you.
The next move Test a launch message around fewer status meetings. Show a complete weekly update alongside the headline.

Prepared by Nadia

Fictional companies and findings illustrate the format. Actual research depends on your brief and available sources.

MAKE IT WORK YOUR WAY